How to create your Digital Marketing strategy?
Marketing is the art of connecting emotions with messages. Everything has changed and we have the opportunity to connect these emotions through digital media, managing to apply all marketing strategies via the Internet and thus achieving brand recognition and higher revenues for our our products or services.
Why Digital Marketing?
The new digital media tools help us achieve an immediate communication immediacy, and constantly take advantage of new technologies, be able to focus on people, segment our ideal customer, and measure all the results of the strategies employed.
Long ago, each media platform decided «what to communicate», they had control and power over consumer opinion. Nowadays, digital media has shifted the focus to the user.
Our target customer in the Strategy
It is of the utmost importance that our entire digital strategy includes the spaces where our target customer interacts. Our purpose should be to influence their opinion and their perception about our brand to improve the impact and obtain good results.
Design + Creativity
Remember that digital media is visual so when looking for the desired impact and profitability, it is very important to combine design and creativity.
Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising. Jef Richards
This is custom heading element
This is custom heading element
This is custom heading element
External Factor
- Who are our main competitors?
- What is the value proposition of our competition?
- What is their current digital status?
- What do they do better than us? How do they do it?
- What can we learn from them?
- What is the macroeconomic, social and political situation of our country?
- How does it affect our brand?
Internal Factor
- What is our business model?
- How is the brand perceived?
- What’s our reach?
- Define our SWOT.
- What makes us competitive and different?
- How are we currently using our digital channels? What is working from our current content or not?
This is custom heading element
This is custom heading element
- What objectives do we want to achieve? What do we want to achieve?
- Where are we headed?
- What is the value proposition of our business?
- How will we gain brand awareness?
- Who is our target customer? Who do we want to talk to? What would the segmentation of our market look like?
- How does our buyer behave?
- Through which channels or media do we want to promote our brand?
This is custom heading element
This is custom heading element
- What is the budget that clearly aligns with our expectation of profitability?
- What tactics will we use? Owned, earned or paid media?
- How are we going to invest this budget in our Media Plan?
- What’s our action plan going to be? How are we going to execute our plan? What resources and tools do we have?
- Who will be responsible? How much time will he/she spend on these tasks?
- How are we going to measure our results? What are the key performance indicators that we will use to measure our results?
This is custom heading element
This is custom heading element
Do you want to learn how to market your business in the most profitable way? In this Master Class you will learn how to execute strategies on different platforms, make digital advertising and finally put together a digital marketing plan aligned with your brand objectives.
